Maya Maya

MayaMaya: A Catenate Corp Product

This AI tool is designed to help people reskill, upskill, and find appropriate opportunities for career growth by using the gamified web app to build a personalized portfolio.

Timeline: 11 months

Role: Research and design of visual identity and prototyped app

Tools: Adobe Illustrator, Adobe XD, Miro Board

What, why, how and for whom?

OVERVIEW

10,000-foot view: It's hard to find the right opportunity and it’s even harder to convince HR that you’re the right person for the job, especially with non-quantifiable skills.

50,000 foot view: Governments worldwide are actively addressing the challenge of unemployment indicating that 50% of all employees will need re-skilling by 2025.

30,000 foot view: Companies are spending more on acquisition costs because they are looking out for well-rounded employees with intangible, soft skill competencies.

So from the point of view of the stakeholders, i.e., governments, employers and employees, everybody is keen to reskill, upskill and fill positions as efficiently as possible.

Visual Identity

SITUATING THE PRODUCT

Kapfer's Brand Identity Prism & Karl Jung's Archetypes

Since the name was well thought out in terms of its meaning, repeating syllables, ease of pronunciation and memorability, there was no reason why the name couldn’t be the brand mark as well. And so is born, a wordmark!

The colour palette was influenced by the world-famous Mercedes colour palette as it is an aspirational brand that evokes similar emotions and feelings of luxury. It is dark, mysterious, moody, and strong-perfect for the “hero” identity.

Information Architecture

WIREFRAMES AND SITEMAPS

Wireframes: Total: 70+ screens, 4+ main flows, 7+ sub flows

Visual Design

MOBILE APPLICATION

The construction followed suit of the famous atomic design concept. Starting with individual elements, then copied onto the multitude of pages under each flow. The visual design was inspired by the trending neuomorphic and skeuomorphic styles to evoke feelings of seamless data driven success.

Navigation

WEBSITE

Based on requirement discussions, each stakeholder (individual professionals, interns, businesses, and compliance teams/HR) would have a place in the marketing website’s navigation, informing them of the relevant uses of MayaMaya. Thus, there are 5 main pages to navigate and a ‘magazine’ page with blog posts and articles published by the researchers who created the application.