Maya Maya
MayaMaya: A Catenate Corp Product
This AI tool is designed to help people reskill, upskill, and find appropriate opportunities for career growth by using the gamified web app to build a personalized portfolio.
Timeline: 11 months
Role: Research and design of visual identity and prototyped app
Tools: Adobe Illustrator, Adobe XD, Miro Board
What, why, how and for whom?
OVERVIEW
10,000-foot view: It's hard to find the right opportunity and it’s even harder to convince HR that you’re the right person for the job, especially with non-quantifiable skills.
50,000 foot view: Governments worldwide are actively addressing the challenge of unemployment indicating that 50% of all employees will need re-skilling by 2025.

Visual Identity
SITUATING THE PRODUCT
Kapfer's Brand Identity Prism & Karl Jung's Archetypes
Since the name was well thought out in terms of its meaning, repeating syllables, ease of pronunciation and memorability, there was no reason why the name couldn’t be the brand mark as well. And so is born, a wordmark!
The colour palette was influenced by the world-famous Mercedes colour palette as it is an aspirational brand that evokes similar emotions and feelings of luxury. It is dark, mysterious, moody, and strong-perfect for the “hero” identity.








Information Architecture
WIREFRAMES AND SITEMAPS


Wireframes: Total: 70+ screens, 4+ main flows, 7+ sub flows
Visual Design
MOBILE APPLICATION


The construction followed suit of the famous atomic design concept. Starting with individual elements, then copied onto the multitude of pages under each flow. The visual design was inspired by the trending neuomorphic and skeuomorphic styles to evoke feelings of seamless data driven success.
Navigation
WEBSITE


Based on requirement discussions, each stakeholder (individual professionals, interns, businesses, and compliance teams/HR) would have a place in the marketing website’s navigation, informing them of the relevant uses of MayaMaya. Thus, there are 5 main pages to navigate and a ‘magazine’ page with blog posts and articles published by the researchers who created the application.